Website SEO (search engine optimisation)

Search engine optimisation (commonly known as SEO) is the practice of achieving a higher position of a website or web page in SERPS (search engine results positions), by 'organic' or 'natural' means - in other words, not paying for PPC (pay per click) advertising or a 'sponsored' listing.

Your site can be optimised for different search options such as 'web', 'image', 'video' or 'shopping'.

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