Website design

An effective website can rarely rely purely on an aesthetically pleasing design for success.

There is so much more to be done 'behind the scenes’. Since you cannot buy a guaranteed organic top spot in Google, Yahoo or MSN etc. a site needs to be carefully structured and the content carefully considered in order to achieve the highest placing possible.

Think about it: a site needs to be found, but there is little point in achieving a first page search engine result for a keyword or phrase that is rarely searched for!